Unlocking Product Potential
Invisible is the competitive edge for eCommerce sellers and marketplaces. We identify your eCommerce problems, build custom processes, and leverage a unique blend of AI, automation, and a global workforce that delivers results on the digital shelf.
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eCommerce Capabilities
Boosting Online Conversions by 43% for a Big 4 Retailer
The Problem
One of the world's largest retailers faced challenges related to product data, resulting in miscategorized SKUs and mislabeled attributes. This poor data quality harmed search performance, leading to a significant portion of inventory becoming non-performing. With 7-10% of all products failing to rank for search terms, this issue has a substantial net impact of $1 billion per year.
The Solution
Invisible developed an AI-powered process to integrate with the retailer's product feed directly. Our platform enables a combination of generative AI and human input to deliver high-quality data enrichment across thousands of product SKUs in days.
Impact
Invisible improved search rankings on an early sample of 50,000 SKUs, producing the following results:
• 3,137 products that were previously non-performing inventory were revived, resulting in $900,000 in new revenue.
• 1,700 products climbed to Page 1 in relevant search rankings.
• 3,100 products climbed into the top 100 search rankings of their categories.
• 10,000 products increased their daily sales, an added value of $68,000 per day.
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